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Social media strategy
Like with all digital marketing, having a well-designed social media marketing strategy is essential. After completing a social media analysis, we have a solid foundation for designing a social media strategy.
Feel free to contact us if you would like to know more about how Beet can help your company to create a strategy for your social media marketing.
Synergies with other digital channels
Marketing on social media interacts to a large extent with other digital channels, such as SEO and SEM. As a full-service digital marketing agency with deep competence in each channel, Beet is able to maximise the synergies between different marketing channels.
Our SEO team works actively to create interesting articles that can be used for marketing on social media. We can learn from our colleagues on the SEO and SEM teams about what customers are searching for on Google to find out what is popular and generating interest right now. These are just a few examples of how our experts at Beet collaborate between channels.
Read more about different social media channels and how Beet can help you succeed with marketing on these platforms.
Certifications & Partnerships
Our certifications guarantee that we offer quality services to our clients. Our specialists receive continuous training to ensure that they remain at the forefront in a rapidly changing and developing environment. Here you can read more about our partnerships and certifications.View all
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Social Media Strategy - Step by Step
To see what potential there is for your company, we always start with an analysis of your existing marketing on social media before we propose a strategy. Using a social media analysis as our starting point, we build up a clear picture of your current situation, while simultaneously setting a sound foundation to build the strategy on. In close collaboration with you, we tailor a strategy to your specific goals and our experienced specialists work with full focus on the data to ensure your advertising budget is invested where it will be most profitable.
A key part of the strategy is to map what resources you have available internally at the company and which areas you need help with. We need to decide who will create visual material, who will create advertising copy, who will answer questions and interact with users on the different social media platforms and so on. This differs greatly from company to company, and together we will create a tailor-made solution for your needs and goals.
THE GOAL OF SOCIAL MEDIA MARKETING
Together we determine the goals for your social media marketing. A social media strategy can be very different from, say, an SEM strategy, where the goal is often focused on sales and sticking to a specific COS or ROAS. A strategy for social media may be more focused on communicating messages to as many people as possible or driving as much traffic as possible to the company’s website. Social media marketing goals differ greatly from company to company, and it is vital that we determine together what the goals of your social media activities are. Your marketing goals may also differ from campaign to campaign and between the different platforms.
CHOICE OF PLATFORMS AND TARGET GROUPS
We evaluate which platforms and target groups your social media marketing resources should be invested in. There is a range of platforms to choose from, and each platform requires its own strategy. It is not always necessary to advertise on all platforms.
If you have not yet started advertising on social media, one option is to start with one platform, e.g. Facebook, and then follow up and try a new platform a little later. Beet can help you evaluate and recommend the most appropriate and effective social media platforms for your company and goals.
It is also important that you have enough resources to manage the different platforms, as responding to comments, producing content and so on require a lot of work. The resources you have available are a key factor when setting your strategy.
Who you want to reach is also an important aspect to consider when you plan your social media marketing strategy. What is your primary target group? And how will we find those people on the different platforms? Beet has long and broad experience of working with different target groups on all social media platforms, both custom target groups and lookalike target groups.