Marketing Automation


Marketing automation technology enables you to send the right message to the right people at the right time. By using marketing automation, you can streamline your work and segment your communication to each individual person, thus increasing your ROI.

Here you can read more about how Beet works with marketing automation and how it can benefit your company. Are you interested in learning how we could help you work with marketing automation? Contact us to find out more.


- Better ROI on your marketing
- A better customer experience
- More leads
- Better quality leads
- Aggregate data from different channels
- Closer cooperation between marketing and sales
- Better targeted messages
- A stronger relationship with your customers

Why choose Beet as your marketing automation agency?

At Beet, we always work very closely with our clients and maintain sharp focus on their goals. Our marketing automation clients include Dustin, Bonava, Zound Industries, CHIMI Eyewear and We help some of these clients with daily production, as well as optimisation and automation of their work processes. For others, we help them develop entire strategies and advanced solutions for automating and personalising their communication on all digital channels. For some clients, we are part of their in-house team on an annual basis, while for others we work in projects over shorter periods.

The combined expertise of our highly-skilled marketing automation specialists together with our strong network of partners enables us to take on most marketing automation, CRM and email marketing challenges.

What happens when you work with Beet?

  1. We conduct an analysis of your current situation, where we get to know your company and identify your challenges
  2. We help you to specify targets and KPIs
  3. We suggest how to allocate resources, i.e. what we should do and what you should do
  4. We set a strategy and prioritise activities
  5. We ensure continuous optimisation
  6. We provide continuous feedback
  7. We present and evaluate results at regular intervals

And of course we are always reachable if you have any questions and concerns during the process.

Marketing automation audit

Would you like to know more about how Beet can help your company to grow by using marketing automation? Just fill in the contact form below and we will connect you with the right contact person and marketing automation specialist.

Senior Marketing Automation Specialist

Ture Boye Nielsen


Would you like to know how Beet can help your company with marketing automation? We would love to take a closer look at your existing setup to see if there is potential for improvement. For the chance to win a free audit, just select "I want a micro health check" in the contact form below and tell us more about your company and what you need help with.

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Martin Frönmark


Continuous testing and analysis of data is one of the primary keys to success with your digital marketing. Would you like to know how we can help you with digital analysis? Contact us - we'd love to tell you more.

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Saeid Sasan


Our experienced digital strategists will help you to develop a strategy based on dynamic working methods and give you the power to compete in an ever-changing world. Contact us to find out more.

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What is Marketing Automation?

Marketing automation enables you to send relevant and personalised communication to every single person you communicate with. It analyses each person's online behaviour and allows you to map the behavioural patterns of your customers or potential customers. Effective communication is all about identifying what each person needs at each point in time, which can be achieved through efficient segmentation.

Marketing automation goes hand in hand with other digital channels, as it enables you to send well-targeted messages across several different digital channels. Marketing automation can be used for SMS marketing and e-mail marketing. If it is integrated with your company's CRM system, you can use valuable data about the customer's interests and behaviour so that you can send timely and tailored communications to each individual person.

In marketing automation, you can use a variety of flows, such as:

  • Triggering new events that are started on the basis of data in each person's customer profile

  • Sending personalised and customised content that creates a personalised experience for each individual based on their specific interests and behaviours.



75% of sales through e-mail come from personalised campaigns.



Marketing automation users see a 451% increase in qualified leads.



B2B marketers who use marketing automation grow their sales pipeline by an average of 10%.

Why should you work with marketing automation?

The aim of marketing automation is to create customised and automated marketing that responds to customer behaviour through the entire buying journey so that you can build a long-term relationship. Marketing automation also reduces the amount of manual work, giving you more time to focus on the right strategy to communicate the right messages to existing and potential customers.

Marketing automation is an important channel for the digital customer journey, as it enables dynamic flows that provide opportunities to create profitable customer relationships.

  • Detailed customer analysis allows you to understand your customers more quickly and adapt your message accordingly

  • Capture each customer's attention by using customer data and behaviour

How Beet works with marketing automation

There are many marketing automation providers to choose from. Beet tailors a solution to your needs and resources. We can help you with system selection, integration, strategy, production and more. Each client and each situation is unique, so we always begin with a thorough needs analysis.

Step 1: Needs analysis. We assess your company’s needs. Do you have an existing system with support for marketing automation or do you need to choose and implement one from scratch?

Step 2: Goals. We determine KPIs, goals, frequency etc. and how we follow up.

Step 3: Resources. We identify your internal resources and assess what you can do yourselves and what we should do.

Step 4: Launch. Depending on what you need help with, we will now start the actual work, e.g. integration or help with production and follow-up.

Step 5: Reporting. At least once a month, we report on how the channel has performed in relation to the agreed goals and KPIs.

Contact us to find out more about how we can help your company with marketing automation.

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