Advertising on TikTok
TikTok is a video app designed for the creation and sharing of short videos. The format makes it more fun than many other social media platforms. Users want to be entertained, and the content is often humorous and creative. You therefore have just a few seconds to capture the users’ attention. The app exploded in popularity during the pandemic, when many people were in quarantine, posting dances and challenges on TikTok became a popular pastime. In 2020 and 2021, TikTok was the most downloaded social media platform in the world, and it continues to grow. Today, TikTok has over 1 billion users worldwide.
The target audience on TikTok
Many people think that TikTok only has very young users, and this is true to some extent. 67% of people aged between 10 and 20 have used the app at some point in the past year, compared with 24% of 20–30-year-olds and 11% of people in their forties. But even though most users are under 20 years of age, its use is also growing rapidly in the slightly older age groups.
"TikTok has over 1 billion users worldwide"
What can TikTok advertising do for you?
One of the great attractions of advertising on TikTok is that there is still relatively little competition on the platform, which means that prices are lower than on many other social media platforms. TikTok ads are displayed in full-screen mode, which means that they take up the entire screen. Also, the sound is always on, unlike for many other apps, which is a feature that advertisers should really make the most of. If you are not familiar with TikTok, it may be difficult to know how best to use it to market your company.
WHAT TO BEAR IN MIND WHEN ADVERTISING ON TIKTOK
- It is a relatively young target group
- The platform has many active users
- It is the fastest growing social media platform
- It offers cheaper click rates than several other social media platforms
- Make the content entertaining and use humour and creativity
- Know your target audience and what content they like
Why is Beet the TikTok agency for you?
Beet has a team of experienced specialists who can help you reach the right target groups with TikTok advertising by:
- Setting a strategy adapted to your company’s needs and goals
- Starting up an advertising account with the right tracking and payment solution
- Setting up all your campaigns in line with your strategic plan
- Continuously managing your advertising account and optimising according to KPI targets
- Analysing results and creating reports tailored to your goals
- Working proactively and continuously providing suggestions on how to improve your results