SEM – Search Engine Marketing

Working with Beet

What happens when you choose Beet as your SEM agency?

1. We begin with a start-up meeting, where we get to know your company, your challenges and your business goals
2. We analyse your current situation, develop an SEM strategy and prioritise activities
3. We work continuously with your SEM, fully tailored to your needs
4. We provide continuous feedback and presentation of your SEM results

Our day-to-day management and set-up of SEM includes:

• Set-up of your Google Ads and/or Microsoft Ads account
• Account structure and tracking set-up
• Set-up and design of your campaigns and SEM ads for each target group
• Continuous optimisation of your SEM marketing to reach agreed goals and KPIs
• Analysis and reporting

Maximise the impact of your SEM advertising

Beet is a digital marketing company with offices in Stockholm and Malmö. Contact us to find out how we can help you to maximise the impact of your SEM advertising. We offer a free micro health check for a number of companies each month. Just use the form below to contact us and select I want a micro health check.

SEM and synergies with other channels

Beet is a full-service agency with specialists in a number of digital channels. This enables close alignment between channels. If you choose to work with us through several channels, we make sure that the channels all interact and that we leverage synergies between them. Primarily, SEM can benefit hugely from SEO and increase your chances of achieving higher exposure at a lower cost. The synergies between SEO and SEM bring higher relevance and lower click costs for your ads. By optimising your landing pages, we can increase the Quality Score of your ads, a rating from Google that impacts your cost per click (CPC). An optimised landing page for your SEM ads also increases the likelihood that a person who clicks will convert.

What is SEM?

Every second, over 90,000 searches are made on Google worldwide. Fifteen per cent of these are brand new searches. This means that the landscape of Google searches is constantly dynamic and volatile. At the same time, competition for keywords is fierce, and it is vital that you are able to determine quickly what you need to do in order to get the best value from your media budget.

Just like SEO and Google Shopping, SEM is all about appearing in search results on search engines, though it happens in different ways. If done right, SEM advertising is an extremely profitable channel where you can see results quickly. SEM is an effective marketing model that allows advertisers to pay to appear in selected places on search engine results pages. It allows advertisers to show relevant ads or matched products for a keyword.

In Sweden, Google is the primary advertising channel, but there is also plenty of traffic on Microsoft Ads. In other places, the market shares of the different search engines look a little different, so it may be more effective to advertise on other search engines.

Unlike traditional media, you only pay when someone actually clicks on your SEM ads. Being visible at the exact time the user is looking for information is what makes the search engine marketing model unique.

How does SEM work?

Every time a search is made on Google, the search lands in an auction. This auction is based on the keyword or phrase that the user has typed in the search field. That search is then matched against the keywords that the advertiser has chosen to bid for and an ad is displayed.

In order to succeed with keyword marketing, it is important to carry out a thorough keyword analysis and keep the potential intent behind the search phrase in mind when choosing keywords. Intent can be divided into 3 categories: informational, inspirational, and purchase intent. Once you have identified what the user intends to do on the website to which the traffic is directed, it is easier to select keywords that reflect the user's needs.