SEM – Search Engine Marketing


SEM, search engine marketing, enables advertising on search engines. As a Google Premier Partner and Microsoft Advertising Partner, Beet supports clients through the whole SEM journey, from planning and account set-up to continuous optimisation and performance reports. Here you can find out more about SEM and how we can help you with your SEM marketing.

Do you want to learn more about the potential of SEM for your company? Contact us using the form below for the chance to win a free check-up.

Beet as your SEM agency

- Fully certified specialists manage your account
- Data-driven SEM specialists
- Continuous optimisation of your ads
- Help with everything from account set up to analysis and reporting
- Synergies with other digital marketing channels
- We get to know your company and your business goals

Why is Beet the SEM agency for you?

When you work with Beet, you work with a Google Premier Partner, which is Google's highest level of partnership for competence and results. Our Google SEM specialists combine strict data-driven focus with deep SEM marketing expertise and a constant thirst for new knowledge. They know how to optimise your SEM ads to get the best possible results from your advertising budget. As a Premier Partner, we are fully certified by Google and have access to their tailored training and presentations, as well as the latest information on Google Ads product updates. That enables us to optimise your SEM ads quickly in line with the latest insights and industry updates.

Beet is also a certified Microsoft Advertising Partner, which means that you can be sure that our SEM specialists apply the best methods to all your online advertising accounts. Microsoft Ads, formerly Bing Ads, ensures your search engine marketing also reaches those people who do not use the Google search engine.

Working with Beet

What happens when you choose Beet as your SEM agency?

  1. We begin with a start-up meeting, where we get to know your company, your challenges and your business goals
  2. We analyse your current situation, develop an SEM strategy and prioritise activities
  3. We work continuously with your SEM, fully tailored to your needs
  4. We provide continuous feedback and presentation of your SEM results

Our day-to-day management and set-up of SEM includes:

  • Set-up of your Google Ads and/or Microsoft Ads account
  • Account structure and tracking set-up
  • Set-up and design of your campaigns and SEM ads for each target group
  • Continuous optimisation of your SEM marketing to reach agreed goals and KPIs
  • Analysis and reporting

Maximise the impact of your SEM advertising

Beet is a digital marketing company with offices in Stockholm and Malmö. Contact us to find out how we can help you to maximise the impact of your SEM advertising. We offer a free micro health check for a number of companies each month. Just use the form below to contact us and select I want a micro health check.

Senior SEM Specialist

Kevin Wahlström


Are you curious about how Beet can help your company with SEM? We'd love to take a closer look at your website to identify potential for improvement. Just select I want a micro health check in the contact form below and tell us more about your company for the chance to get a free SEM check-up.

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Senior digital analyst

Martin Frönmark


Continuous testing and analysis of data is one of the primary keys to success with your digital marketing. Would you like to know how we can help you with digital analysis? Contact us - we'd love to tell you more.

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Digital marketing strategist

Saeid Sasan


Our experienced digital strategists will help you to develop a strategy based on dynamic working methods and give you the power to compete in an ever-changing world. Contact us to find out more.

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SEM and synergies with other channels

Beet is a full-service agency with specialists in a number of digital channels. This enables close alignment between channels. If you choose to work with us through several channels, we make sure that the channels all interact and that we leverage synergies between them. Primarily, SEM can benefit hugely from SEO and increase your chances of achieving higher exposure at a lower cost. The synergies between SEO and SEM bring higher relevance and lower click costs for your ads. By optimising your landing pages, we can increase the Quality Score of your ads, a rating from Google that impacts your cost per click (CPC). An optimised landing page for your SEM ads also increases the likelihood that a person who clicks will convert.

What is SEM?

Every second, over 90,000 searches are made on Google worldwide. Fifteen per cent of these are brand new searches. This means that the landscape of Google searches is constantly dynamic and volatile. At the same time, competition for keywords is fierce, and it is vital that you are able to determine quickly what you need to do in order to get the best value from your media budget.

Just like SEO and Google Shopping, SEM is all about appearing in search results on search engines, though it happens in different ways. If done right, SEM advertising is an extremely profitable channel where you can see results quickly. SEM is an effective marketing model that allows advertisers to pay to appear in selected places on search engine results pages. It allows advertisers to show relevant ads or matched products for a keyword.

In Sweden, Google is the primary advertising channel, but there is also plenty of traffic on Microsoft Ads. In other places, the market shares of the different search engines look a little different, so it may be more effective to advertise on other search engines.

Unlike traditional media, you only pay when someone actually clicks on your SEM ads. Being visible at the exact time the user is looking for information is what makes the search engine marketing model unique.

How does SEM work?

Every time a search is made on Google, the search lands in an auction. This auction is based on the keyword or phrase that the user has typed in the search field. That search is then matched against the keywords that the advertiser has chosen to bid for and an ad is displayed.

In order to succeed with keyword marketing, it is important to carry out a thorough keyword analysis and keep the potential intent behind the search phrase in mind when choosing keywords. Intent can be divided into 3 categories: informational, inspirational, and purchase intent. Once you have identified what the user intends to do on the website to which the traffic is directed, it is easier to select keywords that reflect the user's needs.



Every second, more than 90,000 searches take place on Google worldwide, which is around 8 billion searches per day.



Google dominates the search market, and in 2020 it had a whopping 92.54% market share.



In just one year, we increased revenue through SEM for one of our e-commerce clients by 87%, with a 53% increase in spend.

Bidding - part of the SEM strategy

Your bid is what you are willing to pay for a click on your ad. The cost per click depends on the keyword, the sector you are in and the product or service you want to advertise. In addition to bids, Google takes a variety of other factors into account. The context of the users is part of this, for example what platform the users search on, where they are and what time of day the search takes place.

All these factors combine to form the mechanism of keyword marketing. They need to be managed skilfully for your search engine marketing to be as impactful as possible.

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Do you want to know how our services can help you achieve your business goals? Get in touch below. +468-409 260 00