YouTube Advertising (Video Marketing)

How can Beet help your company with YouTube Advertising?

Beet's experienced video advertising specialists tailor solutions to your needs and goals. With our proactive and data-driven approach, we ensure that your YouTube advertising is continuously optimised for maximum effect. We have the skills to help you with everything from strategy to technical set-up and content creation. Our partnerships and awards mean we can offer the highest quality services to our clients.

Beet has specialists within the full range of digital channels, which means that we can synchronise our work across channels to achieve the maximum impact for all your digital marketing.

We can help you with:

• Set-up and/or optimisation of your YouTube channel
• Tips and advice on how to create video material that works on YouTube
• Your YouTube advertising strategy and goals
• Identifying relevant target groups and content targeting
• Creating campaigns and different ad formats
• Tracking to ensure the results of your YouTube ads can be followed accurately
• Using Brand Lift to measure the impact of your ads on perception of your brand
• Continuous optimisation of your YouTube campaigns to achieve your goals and KPIs
• Analysis and reports after each video advertising campaign

What happens when I choose Beet as my YouTube Ads agency?

1. We go through your strategy, your goals and your wishes at a start-up meeting
2. We put together a plan for the assignment
3. We work continuously to optimise your YouTube campaigns, tailored to your goals
4. We provide regular reports and presentations about results

When you choose to work with Beet, we begin with an initial start-up meeting, where we go over your strategy, your goals and other wishes together. Our video advertising specialists help you to make the right choices based on your unique circumstances. We work with full transparency towards our customers, ensuring you have full insight into the work we do.

Contact us if you would like to know how we can ensure your YouTube advertising reaches its full potential.

Why should you work with video advertising on YouTube?

There are many benefits of video advertising on YouTube. For example:

• You can reach a large number of customers and potential customers and encourage them to act, buy your products, subscribe to your YouTube channel, sign up for newsletters and more
• With the help of YouTube's sophisticated settings, we can help you reach specific target groups, whether you work B2C or B2B
• 80% of people choose to search on YouTube when they want to know more about a product or service. This provides a unique opportunity for you to showcase your company early in the decision-making process
• YouTube is a cost-effective way to create a buzz around new products and services and to attract more engaged customers, ambassadors, to your brand
• Through accurate measurement, you can easily see how YouTube advertising impacts your results in other channels
• Visibility on YouTube is up to 95%, compared with the industry average of 30%
• YouTube Advertising enables you to reach your specific target groups efficiently and to achieve your business goals

SUCCESSFUL ADVERTISING ON YOUTUBE

Beet has a long track record of successful marketing campaigns on YouTube. In 2019, our YouTube campaign for the Swedish Crime Victim Compensation and Support Authority, “Av Fri Vilja”, received an honourable mention on YouTube Works, and in 2020 the campaign was a finalist in the Force for Good category.

Advertising on YouTube

Through a combination of sophisticated target group and content targeting, you can create effective marketing campaigns for your company. Reach customers and potential customers by encouraging them to act when they watch or search for videos on YouTube. You can choose to place your advertising on YouTube, YouTube's video partners and the Google Display Network.

YouTube video marketing goals

You can have different goals for your advertising on YouTube. For example:

• Increase your brand awareness
• Acquire more engaged customers
• Increase sales and leads

CAMPAIGN FORMATS ON YOUTUBE

Depending on your campaign goal, there are a number of different YouTube ad and campaign formats to choose from. You can encourage people to visit your website, to buy something from your e-commerce site or visit the YouTube channel where your videos are posted.

It is crucial that you have an active and optimised channel to attract and engage both existing and future customers. By frequently updating your channel with new videos, using reference cards and playlists, you can increase your views, shares and subscribers.