Digital analysis


Continuous testing and analysis of data is one of the most important keys to success. It gives you information and knowledge about your customers and enables you to have a progressively optimised website. Beet is a digital marketing agency that can help you to analyse your website and train your team.


- Get information and knowledge about your customers
- Increase your conversions
- Increase the user-friendliness of your website
- Improve your marketing activities

Analysis of visitor behaviour

We use web analysis to collect information about website visitors and analyse their behaviour. The results of this web analysis then form the basis for further work on the structure, design and functions of the website. It’s a broad area, and there are many methods and tools that can be used to perform an analysis. The goal of the analysis may be to make it easier for the visitor to find the right place (UX), for example, or to increase conversion rates. The analysis provides a solid foundation for A/B testing, which is a method for optimising website content based on selected KPIs.

Användarvänlig struktur på en webbplats

För att öka konverteringarna på er webbplats är det många olika faktorer som spelar in. En viktig del av CRO, konverteringsoptimering, är webbplatsens struktur. Här kan du läsa om hur en webbplats bör optimeras för att öka chanserna för konvertering!

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Testing & continuous optimisation

Continuous testing and analysis of data is one of the most important keys to success. Advanced tests and evaluations give us information and knowledge about your customers and ensure you have a continuously optimised website.

In order to evaluate easily what works best among one or more options, you can use testing tools, a form of software that makes it simple to adjust the content of your website without having to make permanent fundamental changes. Testing tools help you to construct and design specific tests and configure measurement points. The website is usually re-rendered using JavaScript, and the alternative version of the site is only visible to visitors who are in the relevant test group.

Set of test tools

Beet has thorough knowledge of the testing tools available on the market and can help you to select the most suitable one in each individual case. We then implement the selected testing tool in close consultation with web and system managers.

It is important to be able to combine the data collected by the testing tools during testing with data from other analysis tools. When we implement a testing tool, we therefore always integrate it with a tool such as Google Analytics to acquire supplementary information about matters not directly connected with the test's primary goals.

Senior digital analyst

Martin Frönmark


Continuous testing and analysis of data is one of the most important keys to success with your digital marketing. Do you want to know how we can help you with digital marketing analysis? Contact us and we'll be happy to tell you more.

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Affiliate marketing specialist

Maria Jonasson


Would you like to know how Beet can help your company with digital marketing? We would love to take a closer look at your website to discuss its potential for improvement.

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Digital strategy

Saeid Sasan


Our experienced digital strategists will help you to develop a strategy based on dynamic working methods and give you the power to compete in an ever-changing world. Contact us to find out more.

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Visualisera din data med Data Studio

Med data studio kan du med lätthet visualisera din data från ett stort utbud av datakällor. Det gör den mer lättillgänglig, lättare att förstå och du har möjligheten att skapa en interaktiv rapport som du enkelt kan dela med dina kolleger eller kunder.

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Contact us

Do you want to know how our services can help you achieve your business goals? Get in touch below. +468-409 260 00