Instagram Advertising


Instagram advertising is an effective way to build your brand and reach new users. Our data-driven specialists ensure that your campaigns achieve the best possible results.

Here you can read more about Instagram marketing and synergies with Facebook advertising. Are you interested in learning more about how Beet can help your company with Instagram ads? Contact us for the chance to win a free micro health check by using the form below.


- Specialists with cutting-edge expertise
- A fully authorised Meta Business Partner
- A reliable partner with a huge passion for digital marketing
- Solutions tailored to your specific needs and goals
- Benefit from synergies with other digital channels
- Beet can help you with everything from content production to strategy and follow-up

Why work with Beet for Instagram advertising?

Beet is an Instagram marketing agency whose specialists have cutting-edge expertise in Instagram advertising. We have specialists in several digital channels and collaborate between the channels to get the best return on your marketing investment. Our data-driven methods ensure that your media budget is spent where it is most profitable. When you choose Beet as your Instagram advertising agency, you have a dependable partner with a great passion for digital marketing.


  • Set a strategy tailored to your company’s needs and goals
  • Develop your existing advertising account or help you set up a new one
  • Design campaigns aligned with your strategic plan
  • Continuous management and optimisation of your advertising account – based on KPI targets
  • Regular analysis and reporting of results
  • Continuous evaluation and enhancement of your campaigns
  • Help with Instagram ad copy
  • Reach relevant target groups
  • Tips and advice when producing content
  • Training in Instagram marketing for your staff

Beet is a digital marketing agency that offers specialist competence in all digital marketing channels, including SEO, SEM and marketing automation. Our digital marketing specialists collaborate closely across channels to enable you to achieve the greatest possible return on your digital marketing investment.

What happens when Beet is your Instagram ad agency?

  1. We get to know your company, your challenges and analyse your current situation
  2. In close collaboration with you, we develop an Instagram strategy based on your goals
  3. We work continuously with your campaigns
  4. We provide regular feedback, reports and presentations of results


David Svensson


Would you like to know how Beet can help your company with marketing on social media? We’d love to take a closer look at your company to see which platforms are best for your needs and goals. Just select "I want a Micro Health Check" in the contact form below and tell us more about your company for the chance to get a free paid social check-up.

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Martin Frönmark


Continuous testing and analysis of data is one of the primary keys to success with your digital marketing. Would you like to know how we can help you with digital analysis? Contact us - we'd love to tell you more.

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Saeid Sasan


Our experienced digital strategists will help you to develop a strategy based on dynamic working methods and give you the power to compete in an ever-changing world. Contact us to find out more.

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Why should you work with Instagram advertising?

Advertising on Instagram is often cost-effective and produces better results compared with traditional and other social media marketing. You can design campaigns for every part of the digital customer journey, from raising brand awareness by reaching users who are not yet familiar with your brand to sharply focused advertising through retargeting. For example, retargeting ads can be aimed at people who have visited your website or interacted with your Facebook page.

Instagram has the second highest number of daily users of all social media platforms, which means that you will reach a large percentage of social media users with your Instagram ads.

Beet can also help you with other social media marketing, such as TikTok advertising, Snapchat advertising, Twitter advertising, LinkedIn advertising, and Pinterest advertising.

Man of a Kind

We talked to Marcus Uggla, General Manager of Man of Kind, to find out more about "the magic sauce" and how Beet helped them to achieve more profitable digital growth.

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Synergies between Facebook and Instagram

Facebook and Instagram are both owned by the company Meta. Advertising through Meta includes placement in the Audience Network, an advertising network that also involves websites and apps. Additionally, Messenger is also included. Advertising on Instagram and Facebook is managed using the same tools. We almost always include both platforms in our social media advertising, as that usually generates the best results. By advertising on both platforms, we reach larger target groups that usually complement each other. We can then also optimise the advertising based on which platform achieves the best results. Advertising on both platforms is a cost-effective way to reach a large percentage of users on social media. It is also time-efficient, as you can use the same material for both Facebook ads and Instagram ads.

In order to be able to advertise on Instagram, you need to have an organic Facebook page and have a Facebook pixel installed on your website. We will help you set this up if you don’t already have it, otherwise we will make sure that it is set up correctly. We can help you with everything you need to succeed with Facebook advertising and Instagram advertising, such as creating a product feed if you sell products, continuous A/B testing of campaign objectives, ad design and defining and selecting target groups.

Target groups for Instagram ads

One of the biggest advantages of advertising on Instagram is the ability to customise target audiences. You can build target groups based on demographics, behaviours, interests and much more. You can also set lookalikes, which means your Instagram ads are shown to people in customised groups based on an existing group that you have selected. The data sources for these customised target groups can come from various sources, including customer lists, your website, app activity or from Facebook's own sources. Examples of Facebook's own sources include data from Instagram accounts, your Facebook page, events, shopping or lead forms.

You can also build audiences based on followers, engagement or views of your Instagram page.



64% of internet users in Sweden use Instagram



48% of internet users in Sweden visit Instagram every day



20-30 year olds is the age group that most often looks at posts in their Instagram feed - a whopping 93%

Instagram ad formats

There are several Instagram ad formats to choose from. Choosing the right format depends on what your goals are. Instagram ads can appear in users' feeds, in Stories or under Explore.

Instagram ads can be in the form of:

  • Image ads
  • Video ads
  • Organic posts that you promote
  • Aggregate ads
  • Carousel ads, where users can scroll between images
  • DPA (Dynamic Product Ads), where you can show products

Vad är en pixel och varför bör du använda dig av en?

Det finns vissa nödvändigheter för att lyckas med annonsering på sociala medier och pixeln är en av dem. Men vad är egentligen en pixel? Och hur kommer det hjälpa dig i ditt arbete? Det går vi igenom i den här artikeln.

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Contact us

Do you want to know how our services can help you achieve your business goals? Get in touch below. +468-409 260 00