Google Shopping

Beet can help you succeed with Google Shopping advertising

Beet's SEM specialists have deep expertise in Google Shopping and other SEM channels. We are always on the lookout for new insights and use a strictly data-driven model, meaning that our specialists optimise your ads based on real numbers to get the best possible value for your advertising budget. As fully certified Premier Partners, which is Google's highest level of partnership, Beet’s specialists always have access to Google's own training courses and presentations, the latest information on Google Ads product updates and much more. This ensures that we can quickly optimise your Google Shopping ads based on the latest insights and industry updates.

Beet can help you with a full range of Google Shopping marketing services:

• Set-up and design of your campaigns
• Optimisation of your product feed
• Strategy and goals for your advertising
• Continuous optimisation to reach your goals and KPIs
• Coordination with your other advertising
• Tracking to measure advertising results
• Detailed analysis and reports

What happens when you work with Beet?

1. A start-up meeting where we get to know your company, your challenges and your business goals
2. We conduct a thorough analysis of your current situation, develop a strategy based on your goals and identify priority activities
3. Continuous support tailored to your needs
4. Regular feedback and reporting

We would love to talk to you about how we can work together to maximise the impact of your SEM advertising with Google Shopping. We offer a free micro health check for a few companies each month. Just contact us using the form below and select "I want a micro health check".

Google Shopping combines effectively with other channels

Beet is a full-service digital marketing agency with specialists in all digital channels, which allows us to collaborate across channels and create synergies between them. We can help you with individual channels or with complete digital marketing solutions. Google Shopping campaigns can be combined with SEO and CRO of your website for greater impact. These synergies increase conversion rates as potential customers who click on a Google Shopping ad are taken to an optimised and relevant landing page. SEO optimised landing pages for your ads improve their Quality Score, which is a rating from Google that affects cost per click. The better your Quality Score, the lower your CPC rates.

What is Google Shopping?

Google Shopping is a type of campaign within Google Ads where ads feature a product image, name and price. The content of the ads is based on information from a product feed that is uploaded to Google’s Merchant Center and then used in Google Ads.

In a Google search, the Shopping ads appear at the top or to the right of the search results, which show several ads from different advertisers. Shopping ads can also be seen on Google Shopping, YouTube, Gmail and the Google Display Network.

The ads are shown to people who are interested in your product and have therefore actively searched for it on Google. Customers are able to directly compare similar products from different sellers before deciding where to shop. If you have uncompetitive prices, for example, you may get a low number of clicks on your ads. This means, however, that people who do click on your ads are very interested and have a clear intention to buy. This in turn is more profitable because you only pay when customers choose to click on your ad, (pay-per-click advertising). If you have a webshop with products for sale, Google Shopping is the way to go.

Feed optimisation

A product feed is a list of products that are for sale. The feed contains attributes that are mandatory, such as price and name. In addition to the required attributes, other values can be included, such as colour, material and size. Optimising your list of products increases the relevance and likelihood of your products being seen by customers. As the product feed is the most important component of a Shopping campaign, the main focus is on keeping the information updated and optimised.

This is where Beet comes in. As a Google Premier Partner, we always have access to all the latest updates within the various components of Google Ads. Our SEM specialists are entirely data-driven and have long and broad experience of how to set up a feed in the best way. They will analyse your results continuously to constantly improve the ROI of your ads.