EFFICIENT BUDGET MANAGEMENT BASED ON HISTORICAL DATA
With SA360's budget management, you can draw up budget plans for your campaigns and include the goals you wish to achieve. Just specify a time frame, and SA360 will give you an estimate of expected results based on historical data. You can then make edits and adjustments to make your plan exactly how you want it, based on your goals.
SA360 optimises your search campaigns for mobile devices using a sophisticated set of target group signals and mobile-specific and geographical features so you can reach your target audience anywhere, anytime. You can also market your app using Google Ads App Installs. You can also see which conversions start on one device and end on another.
If you connect SA360 with Merchant Center, Inventory Management can help you to automatically create search campaigns, ads and keywords for your products based on your inventory information. If an item runs out, it is automatically removed from the campaign; if new products come in, they are automatically added. Your campaigns are updated in real time, for example if the price of a product changes. Local ads that aim to drive conversions to store visits can also be managed through SA360.