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Retargeting through different channels
Remarketing, or retargeting, is used within several SEM channels, including Google Ads, Google Shopping, YouTube and Display. It is also used in social media marketing, for example on Facebook and Instagram.
Remarketing enables you to show customised ads to customers who have already interacted with your website, which is highly effective. Remarketing should be used to supplement your other advertising on Google and social media in order to reach people who are interested in your products and services but have not yet made a purchase. Remarketing gets the right message to the right person at the right time, so conversion rates are usually very high.
Kjell & Co Omnichannel
Why should you work with remarketing?
Remarketing is a very effective channel within digital marketing. By using information about a visitor's actions on your website, in combination with segmentation options such as demographics, geography, interest groups, etc, you can make your advertising extremely relevant, and your ads jog the memories of customers within these target groups. Remarketing can also be highly effective in search advertising.
Through remarketing, you can adapt your message and be more aggressive in your bidding strategy when people who have already interacted with your website do a new search. These people are likely to be closer to converting than someone who has just started their buying journey. Remarketing enables you to make your ads extremely relevant, which in turn normally gives a high return on our marketing investment.
These people are closer to converting than someone who has just started their buying journey
What is retargeting advertising?
The first step in remarketing advertising is to set up relevant target groups that you want to advertise to and ensure that tracking of visitors on your website is active. Your remarketing lists will then start to populate and you can use the data you have collected in your remarketing advertising.
Depending on how a person has interacted with your website, you can choose what to focus on in your remarketing ads. For example, a person who has abandoned a shopping cart can be reminded to complete their purchase, whereas a person who simply visited your website can be shown a more general ad.
There are different types of remarketing advertising:
REMARKETING IN THE DISPLAY NETWORK
Display ads are shown to people on selected remarketing lists when they visit websites in the Display Network.
Ads containing the products or services that people have looked at when they visited your website are shown to people on selected remarketing lists when they visit websites in the Display Network.
REMARKETING LISTS FOR SEARCH ADVERTISING
In search advertising, you can tailor bids and messages when people who have already searched for a product or service continue their buying journey.
Remarketing ads are shown to people who have watched your videos or YouTube channels.
REMARKETING WITH CUSTOMER LISTS
In some cases, you may have information about your customers from newsletters and membership registers, where the customers have consented to the use of their data for marketing purposes. This data can be used for remarketing when these people do a search or visit websites in the Display Network.
How can Beet help your company with remarketing?
Beet can help you with your remarketing by:
- Setting a strategy for relevant remarketing lists
- Setting up remarketing lists
- Setting up tracking
- Setting up and designing campaigns and advertisements aimed at each target group
- Continuously optimising according to agreed goals and KPIs
- Coordinating with your other advertising
- Providing analysis and reports on completed campaigns
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