Optimised content through content SEO
SEO consists of three parts: content SEO (content optimisation), technical SEO and link building. All three components parts are interdependent and vital for high placement in organic search results. Content and technical SEO are part of on-page SEO, while link building is part of off-page SEO.
In content SEO, the focus is on creating and optimising content on your website to increase your likelihood of achieving a high ranking for relevant keywords. The aim is to be visible for a wide range of keywords in order to drive relevant traffic at different stages of the purchasing journey, which in turn increases the likelihood of conversion. The content must of course always be written with the user in mind, but in order to be able to achieve a high rank for relevant keywords, it is also important that it is written so that Google recognises the information. Content SEO means relevant content for Google, focusing on the user. If Google can read your page and determine if it is relevant to the user's search, you have a better chance of a high ranking. At the same time, it is crucial that your content is user-friendly.
Google dominates the search market, and in 2020 it had 92.54% market share.
SEARCHES PER SECOND
Every second, around 40,000 searches are conducted on Google, which means that approximately 8.5 billion searches are conducted every day using Google’s search engine.
NEW SEARCHES PER DAY
15% of all searches on Google each day are completely new searches that have never been performed before.
Why should you work with content SEO?
Content SEO can benefit your website in a number of ways. For example:
- It increases your visibility for a wide range of keywords, enabling you to increase your market share and improve your digital position within your industry
- It gives you greater visibility in search results
- It drives relevant traffic to your site at different stages of the purchasing journey
- It helps to build your brand
- It increases your authority within your industry
- It improves the usability of your website
- It strengthens your domain organically
- It is a long-term investment with long term results
Content SEO provides relevant content for Google with focus on the user
How can Beet help you with content SEO?
The first step in knowing what content to create is a keyword analysis, which means identifying relevant keywords through a keyword tool. To get an overall picture of how your website ranks for relevant keywords, we feed them into a system where both search volumes and positions are presented. Additionally, competitor analysis identifies the biggest competitors for your relevant keywords.
In this way, existing content on your website is optimised, as many websites already have some content that may not yet be visible to Google. We also provide recommendations for new pages that you should create to increase your ranking potential for several different types of keyword. When a landing page is optimised, the identified keywords are consistently implemented in the key SEO elements of content SEO. Some of these are:
- Meta titles and descriptions
- Anchor texts
When we work with content SEO, we also include strategic link building. This means that we develop strategies for how you can attract more links organically, which builds your link strength and increases your competitiveness. This can involve writing engaging and interesting SEO content which can then be shared via your social channels.
Who needs content SEO?
Content SEO is vital for prominent rankings for key search terms on Google. Businesses of all sizes can benefit from creating and optimising SEO copy on their website, as it not only leads to increased traffic, but also increased relevant traffic, meaning greater potential for more conversions. Creating the right content also improves the value of your website for your customer and gives your company greater authority within the industry. In addition, content optimisation is a long-term investment, as the content you create remains relevant.
The best solution is to create a strategy for content SEO before your website is built so that it ranks highly for the right search terms right from the start. However, it is never too late to start with SEO, as it is always possible to optimise existing content. Not working with SEO at all, on the other hand, can lead to your website missing out on relevant traffic and conversions.
SEO is an excellent channel for driving relevant traffic to your website, which in turn leads to increased conversions. Through continuous SEO work for one of our e-commerce clients, we increased their revenue organically by 259.31% in less than a year.
Different types of content within content SEO
Content is all the information on a website, and it can take many different forms. Well-optimised content is rewarded with good search engine rankings and can also be rewarded through featured snippets, which are text boxes that Google displays at the top of its search results. There are many different landing pages where SEO content can be optimised:
The home page of your website is crucial. On this page, it is important to make it clear to both Google and the user what kind of website it is and what it offers.
The menu is one of the most important parts of your website when setting the structure. How you choose to name the pages in the menu is crucial to content SEO.
A common approach to working with content SEO is to optimise the static category pages on a website. This increases your chances of being visible for important categories and generic keywords where several different products are shown to the customer.
A well-optimised product page can improve the ranking of individual products on your website in organic search results. Specific products can then appear in the search results when the user searches for long-tail keywords and the product in combination with various attributes. This is especially important if your company has many retailers selling your products.
If you sell services rather than products, it is important to optimise your pages with keywords related to the service.
Optimising articles is a very effective way to rank highly for many types of keyword. Your articles can be optimised for both short-tail and long-tail searches. Articles are also great for answering questions that users ask on Google.
Blog posts do not always need to be optimised for specific keywords, as a blog provides greater news value for the customer. However, it is a very effective way to strengthen internal linking on your website.
The footer is important because it can be used to strengthen internal linking to relevant pages.