The baseline strategy
Beet’s solution was to create a long-term digital strategy that would educate the market on the needs of MedHelp Care’s service and find more relevant leads for a much quicker turnaround. To achieve this, Beet worked continuously since 2020 with SEO, SEM and Paid Social for a full funnel exposure.
Beet laid the groundwork by ensuring MedHelp Care’s new website fulfilled all SEO best practices, including a thorough keyword- and competitor analysis. We also ensured that the technical requirements for ranking high on Google were implemented. Beet and MedHelp Care then defined keywords in sync with their product offer, including the term "digital företagshälsa" (digital corporate health/digital occupational health), which has, since then, become an industry standard.
Afterwards, Beet established an SEO-friendly website structure that could handle more product pages and articles as MedHelp Care's offer expanded. A high priority for Beet was to make sure the company would own its entire customer journey, from education to industry reports, guides for preventative measures, to user cases and conversion. We wanted MedHelp Care’s website to become a knowledge hub for its audience and an authority on the subject, always in sync with its digital marketing channels.
Through our SEO strategy, MedHelp Care rose from being basically invisible on Google in 2020 to being the most visible brand within the sector in 2022. We delivered a steady increase in Google ranking that increased by 104% compared to 2021. It also highlights the importance of investing in SEO as part of a long-term strategy and evaluating it as such.