Generation Pep, which was started at the initiative of Crown Princess Victoria and her husband Prince Daniel, works to reverse unhealthy habits of children and young people. The aim of the organisation is to provide opportunities for all children and young people in Sweden to lead an active life and make healthy choices. By offering knowledge and tools and by working with stakeholders from all parts of society, Generation Pep plays a key long-term role in improving public health. Beet helps with its digital marketing and is a proud partner of Generation Pep and proud to play a part in the difference they are making in Swedish society.
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Generation Pep's vision is that all children and young people in Sweden will have the opportunity and desire to lead a healthy and active life. The majority of young Swedes today exercise too little and have poor eating habits. With Olympic gold medallist and multiple European and World champion heptathlete Carolina Klüft at the helm as operations manager, Generation Pep is working to reverse the trend and encourage more physical exercise and better eating habits among young people. The goal is to build a broad grassroots movement with a strong commitment to healthy lifestyles for children and young people.
Since a single actor cannot solve these health challenges alone, Generation Pep works with a wide range of groups and organisations. Whether you want to get involved as a private individual, as a representative of a company or through a non-profit organisation, there is a bank of knowledge and material available and adapted to your situation. By providing inspiration, factual information and off-the-shelf plans for how different groups can get involved, Generation Pep makes it easy for everyone to become part of the movement to improve the health of children and young people.
Generation Pep works with:
Beet is a proud partner of Generation Pep
Generation Pep was set up at the initiative of Crown Princess Victoria and her husband Prince Daniel. The initiative committee currently includes people with expertise in various areas of both physical and mental health. Its work is made possible thanks to the founding partners, supporting partners and knowledge partners. With an expanding grassroots movement of ambassadors and stakeholders who support Generation Pep's vision, its role in society is growing. Why not join us and get involved?
Our collaboration with Generation Pep is a key part of Beet’s commitment to corporate social responsibility. We help organisations that are vital to society with their digital presence or offer other forms of support. We support Generation Pep's important work by advising the organisation about its digital activities and helping with marketing in different digital channels, primarily SEO and SEM.
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