Malin Selberg appointed as the New CEO of Beet

Malin has extensive experience within the company, having worked at Beet for over seven years. She has held several key roles, including Team Lead, Channel Lead, and Client Manager, and has been an active member of both the steering and management teams. One year ago, she stepped into the role of COO, making her transition to CEO a natural progression with deep insight into the company’s operations.

Beyond her tenure at Beet, Malin brings a strong background from the agency world, having spent eight years working and living in Spain, where she first entered the digital marketing industry. With a total of 18 years of experience in the field, she brings a wealth of expertise to her new role.

”Malin’s leadership and expertise have been instrumental in Beet’s growth and success. In her new role, she will continue to drive the company forward into the future”

• Saeid Sasan, outgoing CEO.

With this leadership transition, Beet is taking the next step in its journey, further strengthening its position as a leading player in digital marketing. The company has consistently delivered strong financial results, and customer satisfaction is at an all-time high, reinforcing Beet’s commitment to market-leading quality.

”“I step into the CEO role with great enthusiasm. Beet is an incredibly dedicated team of specialists who go above and beyond every day to drive results for our clients. Together with the team, I look forward to building on our company values, maintaining the high-quality delivery, celebrating the outstanding results our clients achieve, and fostering the strong relationships we have built both internally and externally with our clients. With continued determination and deep collaborations, we have the best possible foundation for future growth and profitability.””

• Malin Selberg, CEO of Beet.

Former CEO Saeid Sasan will take on an active role within the board of Root Digital Group. Saeid co-founded Beet in 2012 alongside Martin Rengfjord and Martin Frönmark, who also jointly founded Root Digital Group.

About Beet and Root Digital Group

Beet is a full-service, full-funnel digital marketing agency, offering expertise across all digital channels, digital strategy, and analytics. As a leading industry player, Beet has been recognized as a Gazelle company and Master Gazelle for the past six years and is one of the few Swedish agencies to be named a Google Premier Partner year after year.

Beet is part of the rapidly growing Root Digital Group, a full-service partner focused on digital growth through a team of specialists in digital marketing, strategy, and e-commerce. Root Digital Group consists of the digital marketing agency Beet, the growth agency Omniarch, the influencer marketing agency Pomme Agency (formerly CM Strategy), and the email marketing agency Email Addicts. Root Digital Group has also been named a 2025 Career Company (Karriärföretag 2025).

For more information, contact:
Maria Jonasson, press contact at Beet, maria.j@beet.se